Learning more about beauty is subjecting yourself to some time of research and physical or online tutorials. The important thing is keeping yourself informed, and the only way to achieve that is by learning from those experienced in the field.
Often, people have been discovered to turn to platforms like YouTube for beauty and makeup lessons and tutorials. However, over the years, there has been a major shift in people’s social interests. Now, most people turn to TikTok for interesting tutorials and beauty suggestions.
TikTok was designed to help creatives put their content out there and impact many others. It is no doubt that beauty professionals belong to this category of people whom TikTok has helped significantly. Besides, the platform is entertaining, so it is possible to hold a viewer’s attention for longer – sometimes, an advantage over YouTube.
If you want to learn some important things regarding beauty and fashion, this article will provide you with a list and a description of the top 20 TikTok beauty influencers to follow. These individuals might be useful to your progress in the beauty world.
20 Popular Beauty Influencers on TikTok:
1. Beauty Khan
https://www.tiktok.com/@cutybeautykhan
The top beauty influencer on TikTok is Beauty Khan, who goes by the username “cutybeautykhan.” The Indian beauty princess is an internet sensation, not only for her looks but also for entertaining posts.
Beauty Khan has over 21.4M followers and follows about 40 people on her account. She has also gained over 641M likes from all the videos on her page. She is no doubt one of the most-liked TikTokers.
The verified Indian has a good engagement rate with over 240K likes and more than 2K comments per video. Her views are also incredible, with an average of 2.6M per post. She is pretty much an influencer.
2. Celinaspookyboo
https://www.tiktok.com/@celinaspookyboo
Apart from her Dad Jokes, Celinaspookyboo is a makeup and beauty influencer on TikTok. She also runs her own Beauty brand in Canada and lives with her husband, Adam.
Celinaspookyboo is not only a verified TikToker but also an author and a podcast host – all of which she does to keep her audience informed on beauty and useful products.
She is one of the influencers with the highest likes (over 700M) on TikTok, showing how much people engage her posts. Following her high engagement rate (with 21.7M followers and 5K following), she gets over 2.2M views, 3K comments, 1.4K shares, and 400K likes per video.
Celina currently has a My Bite Me makeup collection available for sale.
3. Glitterandlazers
https://www.tiktok.com/@glitterandlazers
Everyone deserves a sparkle – the watchword of the beauty TikTok influencer, Glitterandlazers. She is not only a beauty enthusiast; her content is built around fashion, lifestyle, and travel.
Glitterandlazers entertains her audience on TikTok with trending videos and gives beauty suggestions. She also posts her numerous visits to various towns and countries.
The pretty US-based verified TikTok influencer has about 8M followers and 500+ following. She also has a total of 219.6M likes – 94K likes per post. She gets over 500K views and 819 comments per video.
Apart from TikTok, she has a YouTube channel where she reaches more audiences.
4. Vaishnavi Naik
https://www.tiktok.com/@beingnavi07
Another Indian who seems to be making huge waves on TikTok regarding beauty influencing is Vaishnavi Naik (@beingnavi07). The TikToker also takes an interest in fashion, lifestyle influencing, making her quite a big deal on the platform.
Vaishnavi has a lot of interesting posts on her page with different concepts, including meeting her brothers/best friends, trying new clothes, etc.
In total, she has over 125M likes, in which per post, she gets around 500K likes. Furthermore, she gets over 6M views and 2K comments per video. Surely, her engagement rate is top-notch.
Currently, Vaishnavi has 7M followers and follows 21 people.
5. Huda Beauty
https://www.tiktok.com/@hudabeauty
An incredible TikTok personality who takes beauty more seriously is Huda. She has several videos on her page showing how much she takes care of her skin/looks. She also gives makeup tutorials on how to use foundation or new beauty products.
Huda, known as @hudabeauty, has something unique about her contents – she makes them as entertaining as possible so that her audience can understand/relate to them.
The UAE-based queen follows less than 200 people, with over 6.3M followers. She has a total of 118.4M likes from her videos.
Huda is the owner of Huda Beauty & Wishful. She also has a website where she runs her business.
6. Laura Lee
https://www.tiktok.com/@lauraleewatts
Laura Lee is always a go-to person for beauty reviews on TikTok. She literally knows everything about beauty and products, which is why she is popular on the platform.
@Lauraleewatts has over 190M likes from her 3.2M followers. On the other hand, she follows only about 9K people. She gets over 100K likes, 400K views, and 500 comments per video. Thus, the verified US-based TikToker has a quite outstanding engagement rate.
Laura Lee showcases her talents in beauty reviews, storytimes, and a bit of her craziness through entertaining videos.
7. Bonnie RzM
https://www.tiktok.com/@bonnierzm
Not everyone knows about photography, fashion, and beauty simultaneously, but one of those lucky influencers on TikTok that is quite talented in that aspect is Bonnierzm. The TikTok princess is interested in the trio to showcase the beauty in people, nature, and fashion.
@Bonnierzm also teaches people how to be photogenic. She uses not only her verified TikTok but also a personal website to reach her audience. She also provides her email address for inquiries.
Bonnierzm has about 2.2M followers and follows about 270 people, with a total of 19.9M likes. The US-based TikToker’s engagement rate is pretty much an interesting one.
8. Leeinsoo
https://www.tiktok.com/@leeinsoo_
One of the famous male TikTok beauty influencers to follow is Leeinsoo. The Korean individual talks everything about beauty products and gives suggestions on what people should use and whatnot.
Leeinsoo has a great engagement with about 2M followers, while he follows 141 people. He also takes this beauty and lifestyle content as a real business by providing various channels by which people can contact him.
Leeinsoo is quite the influencer with over 19M likes from all the videos on his verified page. He gets an average of 300K views, 64K likes 200+ shares, and 800 comments for each video.
9. Viviana
https://www.tiktok.com/@viiviiana_x
Viviana is a TikTok influencer to fall in love with based on the kinds of neat content she posts.
Generally, all her contents are on DIY and Beauty. First, she does some cool tricks with paper which is quite entertaining at the very best. On the other hand, she applies some beauty products and gives recommendations on what people should go for.
Viviana (@Viiviiana_x) has over 2M followers and follows only about 106 people on TikTok. The verified German TikToker gets 88K views and 8K likes per video on average – totaling about 44.5M likes from all videos.
She has her Instagram handle and email address listed on her page for more information/inquiries.
10. Giorgina Juanita
https://www.tiktok.com/@gjuanita
Listed as one of the top makeup influencers on TikTok, Giorgina Juanita is also a beauty influencer on the app.
Giorgina Juanita (as gjuanita) is the owner of Gigibee Beauty, making her quite professional. With her business, she has reached several people; hence, TikTok is a further push to her career.
Giorgina is unverified, but she has over 2.4M followers and follows about 300 people on TikTok. In total, she has 57M likes from all her videos.
Apart from TikTok, the Netherlands-based beauty queen also uses Instagram and YouTube to reach a larger audience.
11. Sterling Monett
https://www.tiktok.com/@sterlingmonett
Sterling Monett is another exceptional beauty influencer on TikTok for that content regarding fashion, beauty, and lifestyle. The verified TikTok star has a lot of videos on her page to keep her audience entertained.
Sterling Monett gives some suggestions and tips on using some apps to edit videos on her TikTok, making her pretty much creative.
Going by her handle, @sterlingmonett, she has 1.4M followers while she follows 831 people. She gathers up to 90.4M likes in total, with each video having nothing less than 59K.
The 20-year-old, LA-based TikToker also has a YouTube channel.
12. Luccas Rodrigue
https://www.tiktok.com/@luccasluccas
One of the finest males on TikTok who does nothing but expresses his beauty in various forms is Luccas Rodrigue. Hailing from Brazil, Luccas has had a passion for beauty, makeup, and fashion for a long time.
With his TikTok account, i.e.., @luccasluccas, he has gained huge recognition for his prowess in special effects. He also has a partner in most of his videos to express the message in his entertaining content/videos.
Luccas Rodrigue has 1.5M followers and over 400 followings. Even though he is unverified, he has amassed over 7.9M likes from his videos, showing how much of an influencer he is.
13. Valentina
https://www.tiktok.com/@bilintinamakeup
Many people regard themselves as special, but Valentina is highly exceptional. The famous TikTok beauty influencer in America is one of those that have contributed largely to how people see themselves and also use beauty products.
Valentina, who uses the verified handle @bilintinamakeup, is a beauty and makeup influencer with so many videos about makeovers and their uses on her page. She also comes up with hairstyle trends that people should try out for different occasions.
Currently, Valentina runs her own store (Beauty Trends and Hairstyles) and has some products available – even on Amazon.
She has 1.5M followers and follows 230 people on her TikTok.
14. Bondenavant
https://www.tiktok.com/@bondenavant
Another verified TikTok beauty influencer to check out is @Bondenavant. The beautiful goddess is obsessed with two major parts of her body – Skin, and Hair. She takes good care of both parts and gives suggestions/tips to her followers on doing the same.
Bondenavant is a DTFA ambassador, making her quite reputable and an influencer at that. She has impacted so many lives with her content, even on YouTube and Instagram.
The US-based influencer has fantastic engagements on her TikTok account with a total number of 28.9M likes. On average, a single video of hers gets 16K likes, 149K views, and 130 comments.
15. PrettywithLee
https://www.tiktok.com/@prettywithlee
For beauty and adult content, PrettywithLee is just about the right influencer to turn to. She knows pretty much everything about looks, which is a selling factor on her TikTok account.
Lee runs her own business, and she has a website where she sells adult toys. She is also known to be the convener of the Lower Down the Volume campaign on TikTok.
The beauty TikTok personality in America has a great engagement with over 51M likes in total. She has 1.5M followers and uses YouTube and Instagram simultaneously to promote her beauty and adult content.
16. Makeupjackyluvv
https://www.tiktok.com/@makeupjackyluvv
A famous yet up-and-coming beauty influencer on TikTok is @Makeupjackyluvv. She has several highlights on her page, making her quite the scene for most of the platform’s users.
First, she launched her 7-day detox book, comprehensive material on maintaining looks and beauty.
Secondly, she is a vegan who posts suggestions on diet plans for people looking to improve their beauty and get through a weight loss journey.
She also posts cat content.
Makeupjackyluvv has over 25.1M likes from her videos, with good engagement from 800K+ followers and 169 following.
17. Milan Mathew
https://www.tiktok.com/@milan.mathew
One of TikTok’s fast-rising beauty goddesses is Milan Mathew. The American TikTok is a beauty, fashion, and design enthusiast. She is also a social figure, all thanks to her YouTube channel with thousands of subscribers.
Milan Mathew, with the account @Milan.mathew on TikTok, has interesting transitioning content on her page. In total, she has gained over 32.9M likes, 815K followers and currently follows over 300 people.
Milan has her YouTube channel and email address listed on her page for more inquiries.
18. BeatsbyDeb
https://www.tiktok.com/@beatsbydeb
For everything beauty, BeatsbyDeb is another female TikTok influencer to check out. From makeup products to transition videos on styles and other beauty content, BeatsbyDeb is quite the sensation on TikTok.
The US-based TikToker knows how to rock her colors well, making her even more fashionable and talented. Because of her talents and skills, she’s had huge success in such a little time.
Based on her engagement statistics from 776K followers and 9 following, she has 14.3M likes from her videos. The 21-year-old TikToker also has an IG page and a YouTube channel where she promotes her content.
19. Eleanor Barnes
https://www.tiktok.com/@snitchery
Another popular female figure in TikTok beauty influencing is Eleanor Barnes. She is one to create incredible content on the platform, and doesn’t deny her love for anime.
Eleanor Barnes, who goes by @snitchery on TikTok, has over 2.5M followers and 157 following, with over 47M likes from all her videos. She has over 100+ videos on her page, in which each of them has an average of 200K likes.
This TikTok influencer also uses her Instagram to share her interesting beauty and anime content to an extensive audience.
20. Challan Trishann
https://www.tiktok.com/@challxn
From her name, it is easy to tell that @challxn is also one of TikTok’s favorites for beauty influencing.
The American TikToker has hundreds of videos on her page showing different shades of her, including her beauty and makeup content. For each video, she gets nothing less than 50K views and 1K likes. In total, she has about 190M likes on all her videos.
Challan Trishann has about 4.6M followers and 605 following on her TikTok account. She also lists her contact details for partnerships.
Conclusion
TikTok influencing is all about picking a niche you are good at and the number of people you’ve impacted. For most people, makeup has been a great advantage for them to reach a large audience, while for others, beauty, in general, has made them the influencers they are.
Whatever the case may be, TikTok is a handy platform, as seen from these 20 famous TikTok beauty influencers. If you plan to start beauty marketing or influencing on TikTok, you should check these people out and learn a thing or two from them.
