Tiktok is a very popular social media platform for videos and these businesses are using it for their advantage by creating interesting tiktok business accounts.
Some businesses, as a stand-alone, can survive and be profitable, but by partnering with one of the most well-liked media platforms, there is no end to what they can achieve and the people they can reach.
The idea of partnering with TikTok is not just to get a few people to view your content but for people of various ages and from different generations to appreciate what you are offering. To know about your business and what your brand can do for people.
Numerous brands have tried partnering with TikTok, and it is not a futile plan. It seems to work cause these businesses are now enjoying bigger reach, millions of followers, and have gained thousands of audiences from all parts of the world. Their investment of time and effort to the said platform has also made them reached their targets. It is because TikTok is a great marketing strategy with its mass popularity.
TikTok has over 500 million active users, which makes any business and its content available worldwide. It is the most downloaded apps on the AppStore, and its availability in almost 160 countries makes it the most accessible app.
A business that knows how important it is to market its product will see TikTok as a partner to help them reach its goal. It is the easiest way to be a part of a community by sharing videos and ideas, where like-minded people can enjoy the content and have helpful views. Using TikTok will help create smart marketing that is fresh and different, unlike the old marketing concept, which can be boring and makes viewers lose interest.
Below are Tiktok business accounts that have partnered with the fastest-growing platform. The effort seems to make their business flourish, increase their sales and make them more reachable to various generations.
The company is well-known for producing videos, music, and Instagram, TikTok, Spotify, and YouTube content.
The content of Flighthouse caters to the Millenials and Gen-Z, like when they feature influencers and have celebrities playing trivia games or discussing whatever is the popular topic for the day or the week. They also include mini-shows and often post content or videos they know will be a hit with the mentioned generation.
They are now the most followed media company on TikTok because of their creative content, their knowledge about the trend, and the frequency of their posting. Their followers just hit 28 million and with 2.4 billion likes.
2. Elf Cosmetics
The cosmetic brand e.l.f was trying to find a way to make some noise to keep their sales afloat. Since they are just a small brand amongst the giant brands of cosmetics, they have to do something about it- fast. Then came TikTok. It was in 2019 when TikTok became the hottest platform, and not many have anticipated it. One of the companies who did was e.l.f.
The company was able to make a great campaign from the last quarter of 2019 until the whole of 2020. They have gained billions of views, thanks to the original song used for the TikTok challenge called “Eyes Lips Face,” which is the acronym of the brand name. Being on TikTok was a wise move for e.l.f. and established them to have over 40K followers as of this writing.
It is a good thing that Chipotle joined the popularity during the first quarter of 2019, when TikTok was gaining numerous followers and when it is on the brink of being a topmost app. This led Chipotle to become a part of the top 20 most-followed brands.
Chipotle, over the years, has featured top influencers and clips of their employee’s funny antics. The influencers they worked with include Spencer X, David Dobrik, and Brittany Tomlinson.
The company also engages with people commenting about the restaurants by having anyone from the team get logged in and respond accordingly. Chipotle currently has 1.6 million followers.
The fashion brand heightened Millenials and Gen Z awareness with their product by partnering with TikTok and made a successful campaign in 2018 with a hashtag #InMyDenim Challenge that urges platform viewers to join the challenge and post videos. The challenge runs from September 1-16 in the said year, and it was so popular that the brand’s following doubled and made millions of viewers.
Guess was successful in reaching out not just to teens but to adults and have them share the images of their fashion and improved appearance on social media.
So far, Guess has posted just over seven videos, but their followers are rising steadily, which proves that TikTok is also a great way to market your product and have success follow you.
Nickelodeon joined TikTok in 2017 and has over 4.5 million followers. The children’s television shows have made quite a noise with their TV offerings that are both well-loved by adults and kids alike.
Nickelodeon on TikTok offers clips about their newest shows and other videos to let their followers know what to expect. The children’s show also assumes what trending hashtags to use and spice it up with the right music and clips to ensure they offer fresh content to the platform. Not only that, but they make sure to also inject fun into every video they provide to their followers.
6. Red Bull
With the brand’s effort to build digital relevancy, they have tapped the platform to ensure they can connect with fans and reach out to them by offering campaigns and competitions that will help awareness with various subjects.
In 2018, RedBull started its partnership with TikTok and became one of the most successful brands. They have over 6 million followers on their account, and it is continuously inflating to millions more. Their viewers are also in hundreds of millions, which means they are indeed reaching out to people with their engaging, fresh, and well-thought-of content.
It was in 2018 when the league partnered with Bytedance to make people aware of what was happening inside the court. It is also to make people appreciate the highlights of the most beloved game. They used the platform to post clips that showcase antics among players and the team.
The goal is to find new ways to deliver content to the fans and audience. The platform can reach people who don’t have time to watch a game on TV but want to be aware of what’s happening with the league.
It is a smart move by the NBA as they racked up millions of fans to the tune of over 13 million followers. Fans can expect highlights from the game, post, and pre-game stuff, and they are also available on Instagram. However, if you want a few laughs and motivation, you can find it on this platform.
8. San Diego Zoo
Currently, with over 2 million followers, the San Diego Zoo reaches out to its audience and fans of cute animals via the famous app. They post videos of baby elephants, cheetahs, rhino, giraffes, and more.
They make sure to engage their audience with animal-themed videos that are both fun and educational. It helps people get inspired, connect and encourages the next generation to realize the importance of conserving wildlife.
The Zoo gained 2 million followers with more than 27 million likes. They were also recognized in the platform in two categories in 2020. It is indeed the best way to make people notice and remember, by posting relevant content – or more cute animals.
9. Radio Disney
Radio Disney has over 1.5 Million followers on TikTok. They let musicians sing or perform in the studio and then post it on TikTok. This way, they are interacting with their viewers and letting them know more about the artists, and let these artists showcase their talent.
The popularity of TikTok is steady, and so are the brands who decide to partner with them. Radio Disney is one example of a brand that has gained followers and viewers due to the partnership they forged with TikTok. Since Radio Disney’s audience ranges from Gen-Z, teens, and even kids, it is just right that they are with TikTok as the platform can reach various ages.
10. Calvin Klein
Although Calvin Klein or CK have just joined TikTok, they are already amassing the benefits of that decision. They’ve decided to use the clout of this platform to the youth and various ages since the app is a hit nowadays.
They veered away from the runway and focused on using the platform to gain more followers and still get noticed by the consumers who have been their fans all along.
They have also used some influential celebrities and featured popular influencers, as well as added some of their ads to the platform. They featured celebrities such as Shawn Mendes, ASAP Rocky, and Kendall Jenner. It is a good thing they are venturing out and trying to be adventurous by using digital marketing.
Crocs have over 2.9 million likes with almost half a million followers on TikTok. The well-loved brand also partnered with celebrity Post Malone to create a challenge with the hashtag #ThousandDollarCrocs. The idea is to show viewers various unique Crocs with their design and has amassed views of almost 3 million.
This company realized when to get the help of famous brand ambassadors to attract the audience and help them generate sales. Crocs have continuously post content and have been going viral because of outfits they have been posting on TikTok, which features celebrities using their most liked design of Crocs, and viewers of Tiktok love it.
In 2020, Levi’s, the famous denim brand, partnered with TikTok to enhance advertising and get good leverage on sales. Levi’s also closed some stores the previous year, and with the platform, they are still able to gain popularity with consumers who love their jean design.
Levi’s also used the “shop now” scheme that allows consumers to get their jeans from links posted on TikTok. Also, the denim brand partnered with famous influencers that include Everett Williams, Cosette Rinab, Gabby Morrison, Callen Schaub, among others.
With the ballooning audience of TikTok that can reach a billion, there is no doubt that TikTok can push business up and increase their viewers and followers without difficulty.
The National Football League has almost 7 million followers with more than 231 million likes. Their content focuses on funny or serious game highlights.
The content includes musical overlays to make it more interesting and provides that appeal to various ages. People who are football enthusiasts find behind-the-scenes videos on TikTok humorous where some players are even dancing.
Their idea to move to TikTok to promote the league is doing just that cause the football players now become more relatable compared to how they are seen as too competitive and tough. The other side of the players that are lighthearted funny has gained attention instead.
The popular fitness clothing brand has also jumped and joined TikTok in engaging and reaching an audience via the platform. Since TikTok became the most liked and popular platform starting in the last quarter of 2018, Gymshark made use of the opportunity to get their brands noticed as well.
Since joining TikTok, Gymshark’s followers and fans also increased, and this manifests with their over 50 million in sales that started in the last quarter of 2018 till the following years.
They also partnered with famous influencers to get noticed, such as Rybka Twins, Laurie Elle, Wilking Sisters, Twin Melody, Antonie Lokhorst, and be popular on TikTok and this strategy paid off – handsomely. Their followers on TikTok are now at 3.3 million, with almost 50 million likes.
This apparel brand now enjoys almost 800K followers on TikTok. They appeal to the Millenials and the Gen Z’s and start campaigns that will attract the said generation.
Most of their content includes get-up ideas, funny clips, makeup advice, and stuff about fashion. BooHoo started the challenge directed to the Gen Z shoppers, where they invited them to film a dance to the song ” It’s from BooHoo Baby.”
The company partnered with influencer Kelianne Stankus an American TikTok influencer, and promoted the said campaign. Some influencers rise to the challenge, like Sophie Piper and Olivia Bowen. The campaign proved to be a success having almost a hundred million views.
16. The Ordinary
The company specializes in vegan beauty products. They gained attention and added exposure to the brand when they started going viral on TikTok.
When TikTok started gaining momentum a few years back, some businesses have gained the same popularity. The reason is that many people turned their attention to social media, and the easiest to get access to and who have been creating more noise during that time is TikTok.
Now, the skincare product is also enjoying higher sales, and at the same time, they are making sure to post relevant content and let people know about their upcoming products or what they have in store for their product users. Their followers are less than 300K with almost 2 million likes.
The founder of the company Chris Ruder just wanted to resurrect the game from the 90’s so he wanted the same excitement from playing the game, so he set up a business circling on the same rules. They now have Spikeball Inc. and partnered with TikTok to showcase short videos related to the company- and the game.
People playing the game with some music overlays fill their TikTok channel, and people love it. Their viewers are the usual crowd of youngsters with much energy and interest in trying the game. Spikeball currently has over 1.2 million followers, and their likes reached over 37 million as of this writing.
Kool-Aid was created in the 1920s, a well-loved American brand of flavored drink. It was inspired by Jell-O and was originally called fruit smack. They have enjoyed popularity for the adult audience, and the younger generation is also in on the news about this favored drink.
The company decided to acquire audiences with the help of TikTok and created content that will engage not just the adults but the younger generations. They have created contests such as the #OhYEAHchristmas contest, where the winner will get a ten thousand dollar price as an incentive.
Kool-Aid also partnered with famous people such as Lil Jon to create a Christmas-themed Kool-Aid jingle and let the viewers join and dance to the tune showcasing their Christmas spirit. The campaign was a huge success. Not only does it generate over a billion views, but it also made KoolAid continue its popularity.
19. Vineyard Vines
The company was founded in 1998, and they are an American company that carries clothing and accessories. TikTok helped the brand to have followers using their platform. It generated more viewers and followers that turned into profits.
The Vineyard Vines use hashtags such as the #WhaleAtHome challenge, where people will show their favorite wear Vineyard Vines style. It is encouraging people to wear their outfits of the day with the hashtag #OOTDs.
It helped the brand followers to have the opportunity to get noticed on the platform wearing their most favorite clothing item from the brand. A simple yet smart idea to ensure that their viewers will follow them and at the same time know what clothing they are offering.
The American cable sports channel is consistent with their posting on the platform, TikTok. Their content includes videos about sports, funny moments, behind-the-scenes, and some bloopers that are well-liked by their millions of fans. Their view escalated fast because of the well-thought-of videos, and followers are now almost 20 million.
Their likes ballooned to over a billion and will continue to increase in the following months. Their content includes not just funny clips from one sport but various and well-known sports such as baseball, ice hockey, football, tennis, golf, basketball, and more.
Brands who decided to join the bandwagon do not have any reason to regret their decision cause they are now reaping the benefits. Businesses now have more viewers, and followers which means they can turn to profit. Posting on TikTok is not easy cause one needs to have creativity and get the pulse of the viewers.
They must learn what these people prefer to see on social media, and this makes businesses successful with their partnership with TikTok cause of the new ideas they have so people will continue supporting them and viewing their content at the same time, they also inspire people.
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